Big Iron is a collaboration of highly experienced specialists. We deliver our clients messages, digitally and old school.
JOHN SPARROW
Partner, Creative Director. BA, BSC
John is energy in motion. His love of business and his entrepreneurial spirit is only matched by his love of life itself. Never content to simply build brands, John breathes life into them. He views a brand’s journey, first and foremost, as a challenge; a trail to be blazed or a mountain to be conquered; one that requires strategy, strength, endurance, perseverance and performance to overcome every obstacle and reach it’s full potential. Having experience in every level of sales, marketing & communications, business development, training, coaching, mentoring and even publishing has given John a distinct edge over the competition. A natural born leader and competitor John has lead a succession of victory laps for clients including Melcor, Bosa, Cove Properties, Homes by Avi and Tristar Communities, to name a few. Not one to rest on his laurels (or rest at all seemingly) John also remains active as a skier, biker, runner, yoga enthusiast, while still focusing on being a marketing guru.
MATTI CROSS
Partner, Creative Director
Matti always knew that she wanted to be a designer, even before she knew necessarily what a designer was. From a very young age, Matti was infatuated with the idea of creating powerful, beautiful and lasting images. And it has been that same creative passion and desire for design that solidified her world-class stature in the field. As owner of Moca Creative for over 15 years and senior design roles at some of Vancouver and Calgary’s premier design studios – Matti set about not only becoming the designer she had always wanted to be, but a published award-winning and internationally recognized one as well. Her artistic sensibilities, combined with her natural business acumen, makes her design work not only creatively powerful and compelling, but also strategically smart and brand savvy.
CAM MCGEOUGH
BUSINESS DEVELOPMENT
Cam is a huge nerd for processes— workflow methodologies, design thinking, Scrums, agile sprints— He’s obsessed with the intersection between organized teamwork and creative output. This life-long obsession propelled Cam through Design School, a Bachelor’s Degree in Entrepreneurship and Digital Communication, and a career as a website & UX designer. Ultimately, this obsession with the marriage of strategy and creativity extends his interests far beyond front-end code; Cam has helped brands test lean business ideas, write business plans, create brand strategies, prototype websites and apps, design product packaging, test advertising campaigns, and even name their businesses. Cam is quick to reflect how lucky he is that a seemingly random skill set, and genuine passion for nerdy processes has awarded him the opportunity to collaborate with talented entrepreneurs to help them realize their vision.
GERRY YAN
Senior Programmer
While most web designers are happy to huddle in dark rooms and process secret code, Gerry believes in sunlight and full exposure; and that a website, even a great one, is made more powerful in relation to a fuller and more savvy marketing plan. Being a jack-of-all-trades in the ever-changing world of websites is no small feat, but no matter the ask or the task; be it web design, web development, SEO, social media strategy, online reputation, etc. Gerry has the knowledge and the network to guide our clients to a successful online presence.
MAYSA CROSS
Graphic Designer
Maysa is a rising and aspiring creative talent with an eye and instinctive feel for branding that’s as energetic and vibrant as she is. As Big Iron’s Designer, Maysa offers clients the ideal blend of millennial digital savvy and fresh, visual creativity to every project that comes her way. Her ability to adapt to a large variety of design styles has been one of her best qualities. Graphic design is not just a job for Maysa, but it’s something she truly enjoys doing and is passionate about.